Discover.Com|Emerging Technology: The Art of Googlebombing
(by Steven Johnson?) Discover
v.25 n.5 (May or Jul? 2004).* Pointed out by C.B. via private e-mail.
I still have people e-mailing me about the WMD googlebomb and the Bush googlebomb. The more press, the better. Will journalists et al finally stop using Google results to measure popularity, pervasiveness, or fame?
*A couple of inconsistencies on the page regarding the exact citation.