Amazon.com: Early Adopters
Pointed out on beSpacific
I've discussed why someone might want to search across blogs -- competitive intelligence, how-to information, networking information, marketing, to find man-on-the-street opinions, AND to find unsolicited product reviews. S. Pacifici points out that Amazon is doing just that. They are aggregating electronics information from blogs. As she points out, it's really just from 2 blogs right now. You can do the same thing on your own by searching in Feedster
, or using some of my tricks in a major search engine. Of course, when these posts are aggregated, you lose some of the context that helps you decide on the reliability of the information. It's better, probably, to use something besides Amazon's tool for this so that you can get a broader mix of sources. Then, just like in the Olympics, drop the very high and the very low and get the gist of the reviews.