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Christina's LIS Rant
Tuesday, August 31, 2004
  Automated blog searching for brand information
Pointed out on Topix and by Steven C.
Remember how I talked about searching blogs for product reviews? And how I mentioned that Amazon was aggregating some blog postings? Also, elsewhere on the net there's been some discussion about using blog searching for competitive intelligence (ppt) and to monitor your brand. Now there's a company who has automated that and added the software that uses AI to determine the tone of the posts. Pretty cool, but I'm not sure the score is all that useful. This might also cause trouble for companies who then try to manipulate the blogosphere (see recent NY Times article on Warner, but don't pay them for it, use your local library's database).
 
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This is my blog on library and information science. I'm into Sci/Tech libraries, special libraries, personal information management, sci/tech scholarly comms.... My name is Christina Pikas and I'm a librarian in a physics, astronomy, math, computer science, and engineering library. I'm also a doctoral student at Maryland. Any opinions expressed here are strictly my own and do not necessarily reflect those of my employer or CLIS. You may reach me via e-mail at cpikas {at} gmail {dot} com.

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Christina's LIS Rant by Christina K. Pikas is licensed under a Creative Commons Attribution 3.0 United States License.

Christina Kirk Pikas

Laurel , Maryland , 20707 USA
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