Automated blog searching for brand information
Pointed out on Topix
and by Steven C.
Remember how I talked
about searching blogs for product reviews? And how I mentioned that Amazon
was aggregating some blog postings? Also, elsewhere on the net there's been some discussion about using blog searching for competitive intelligence (ppt)
and to monitor your brand
. Now there's a company
who has automated that and added the software that uses AI to determine the tone of the posts. Pretty cool, but I'm not sure the score is all that useful. This might also cause trouble for companies who then try to manipulate the blogosphere (see recent NY Times article
on Warner, but don't pay them for it, use your local library's database).