Silicon Valley - Dan Gillmor's eJournal - Fear of Bloggers in Business and Journalism When I talked about searching across blogs, I really just scraped the tip of the iceberg in potential uses. Blabble and a couple of other companies are now promising "new" services to monitor blogs, fora, etc., for brand information, reputation and other intel. It's easy to set up vanity searches with alerts in Blogdigger, Feedster, Google, Yahoo, Waypath, PubSub.... So there's really no need to hire a firm for you if you've got a half decent librarian on staff who knows how to power search the internet. I would think that you would get more out of clustering a search on your brand with Clusty than one of these paid services anyway.

This post that I link to was pointed out by Topix. Basically some company sent an advertisement to Gillmor regarding their product. What's created the uproar is that the company is selling the product so that companies can basically generate cease and desist letters to threaten bloggers who post negative reviews of their products (even if truthful and fair). Eeek. As all the well-thought-out comments say, that's not the best way to handle this type of thing.  ¶ 12:22 PM| |cites (technorati) |