CIL2005: Search Engine Update Chris Sherman
(I got here at 10:50 – about half way done)

To come, next steps
Google – word processing, operating system, spreadsheet
Yahoo – to come, better search, better consumer search, invisible web (academic resources), challenge: informing users
AskJeeves – scaling teoma, personalization/desktop search, bloglines acquisition, challenge: small.
Microsoft – msn search – major improvements in scale and relevancy, new advertising, challenge: getting users to try it

In general
- no disruptive technologies, more incremental updates
- better, more visual interfaces (see keyhole, http://www.keyhole.com, desktop client)
- heavy competition between the giants
Question from the audience re the tension between seo and librarianship – why don’t libraries buy advertising on google (not for the term “library” but for the terms for your areas of specialty)


CIL2005|conferences|search engines

  ¶ 10:50 AM| |cites (technorati) |